Tangerine cleans up with Grime Boss

by / Tuesday, 01 May 2012 / Published in Grime Boss

Nice-Pak International, the European leader in the manufacture and supply of wet wipes, has appointed award winning agency, Tangerine PR, to help promote its new heavy-duty hand wipe brand, Grime Boss.

Manchester based Tangerine won the account after a competitive pitch and will be predominantly handling the B2B launch and press office, combined with B2C activity for the innovative wipes range, which is aimed at professional tradesmen, prosumers and DIY’ers.

With a wealth of trade and consumer experience, Tangerine will be working to position Grime Boss as the hand wipe of choice for professionals and enthusiasts in the painting and decorating, building and construction, heating and plumbing, motor and DIY sectors.

The extra-large and thick citrus-scented wipes remove a number of tough soil types, including: oil, sealants, filler, diesel/petrol, adhesives and paint. With a specially formulated 2in1 ActionScrub™ and Pro-Klean Moisturising Formula™, Grime Boss Heavy Duty Hand Wipes have been designed to be tough on residue and dirt, while at the same helping to protect hands.

Andrew Freeman, commercial manager at Nice-Pak International, said: “Tangerine’s consultative and strategic approach, combined with its excellent industry knowledge, really stood out to us in the pitching process. We wanted an agency that understood our business, the product and how we needed to be positioned within the marketplace, and Tangerine did just that.

Speaking about the appointment, Jo Dudley, account director at Tangerine PR, added: “Grime Boss is a welcome addition to the Tangerine portfolio. We have a great deal of experience within the professional tradesmen, prosumer and DIY sectors, giving us in-depth knowledge of what works and just as importantly what doesn’t when targeting these specific audiences.

“The Grime Boss campaign kicks off in earnest in April but the team has already been working hard behind the scenes preparing the launch activity. We’re looking forward to seeing the trade’s response to such an exciting and innovative product.”

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