by / Wednesday, 15 January 2014 / Published in Grime Boss

As part of its ambitious expansion strategy, Nice-Pak, manufacturers of Grime Boss heavy duty hand wipes, has formed a partnership with international specialist distributor, SEAB AB, to launch Grime Boss wipes in Sweden, Norway, Denmark and Finland.

Following the brand’s successful introduction to the UK market in 2012 this partnership, which will be officially launched at the Automotive Trade Show next month in Gothenburg, will be the first appearance of Grime Boss hand wipes in mainland Europe.

Andrew Freeman, commercial manager at Nice-Pak, said: “The Scandinavian market for automotive products is strong, with consumers on the lookout for new, high functioning items.

“Nice-Pak has identified Scandinavia as a growth area for the Grime Boss brand and we are happy to be working with long established distributors in car maintenance products, SEAB AB.

“SEAB is a well-respected, major distributor in this market and, through this strategic partnership, we will be forging long standing partnerships with retailers in the region.

“We hope that this will be the first of many international partnerships for Grime Boss as we seek to build on our successes in other regions.”

Kent Mattsson, managing director at SEAB said: “Grime Boss heavy duty hand wipes offer retailers a useful and effective product, which will fill a gap in the market. We are confident that the brand will prove popular both with stockists and consumers. SEAB AB will be working alongside Nice-Pak to support Nordic retailers and grow the success of Grime Boss in Europe.”

Grime Boss hand wipes will be available in retailers in Sweden, Norway, Denmark and Finland from January 2014.

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